The Operator Behind the System
Hi, I’m Amanda.
I’m a systems-minded life strategist who helps people understand what’s actually shaping their lives so they can make intentional change that holds.
My work sits at the intersection of movement, behavior, and systems thinking. I studied Exercise Science and Psychology at Texas A&M and later completed a graduate program in Data Science and Business Analytics through the University of Texas. For over two decades, my work has lived inside real bodies, real routines, and real life, through coaching, observing, and supporting people through change across health, movement, and daily living.
The data science work didn’t send me in a new direction. It gave structure and language to what I had already been practicing for years: paying attention to patterns, tracking what people actually do (not just what they intend to do), and designing systems that support consistency in real life.
Over time, I began building tools (audits, trackers, frameworks, and dashboards) not to control behavior, but to create visibility. What I’ve learned is simple but often overlooked: most struggle isn’t a lack of effort. It’s a lack of clarity.
That realization became the foundation for the system I now teach and use. It’s a way of breaking life into understandable parts ( identity, body, environment, habits, patterns, support, and direction) so change comes from understanding the whole system, not forcing outcomes in isolation.
Whether I’m working one-on-one, guiding a group, or supporting coaches behind the scenes, my role is the same: to help clarify what’s worth observing, interpret the patterns that emerge, and build systems that support the life you’re wanting to embody, without burnout.
You’re not here to be fixed.
You’re here to understand how your system works and to build from there.
My Unlayering
For a long time, I lived in overperformance.
I chased validations, hustle culture and alignment through achievement. I believed that if I worked harder, performed better, or held everything together more tightly, I would eventually feel whole. Instead, I kept repeating the same cycle: push in a direction I thought I wanted to go, burn out because I wasn't creating with my true purpose, rebuild based off what I thought I should do, repeat.
The roles I played and the hats I wore slowly became my identity. When those roles cracked, so did my sense of self.
What I couldn’t ignore anymore was the pattern.
I would hit a breaking point, turn back to God, regain my footing, then return to self-reliance once things felt manageable again only with a sprinkle of Jesus throughout my day . I'm not proud of it, but that was the pattern. Over and over. Until I reached a point where even white-knuckling wasn’t possible.
In my valley, that’s where surrender entered , I couldn't do it anymore. I didn't know who I was, or where I was even going. I was lost. I prayed. I apologized, I surrendered.
I asked God to make the path unmistakably clear so I could follow it because I was done trying to figure it out on my own. To remove what wasn’t serving the life He was calling me to live. And boy, did He! Through loss, pruning, and humility, and I was ok with it. During the rebuilding, I wasn’t trying to regain control, I was learning how to follow.
That season changed how I understand transformation.
Fulfillment doesn’t come from hustling, performance, or constant optimization. It comes from identity. From knowing who you are, who you’re becoming, and who you’re following.
The weight I lost, the structure I rebuilt, the discipline I developed, yes, those things mattered. But the deeper work was internal. The unlayering of ego. The building of Relationship. The quiet formation that happens when striving stops and obedience begins.
This work exists because of that journey.
Because of my time In, and coming out of the desert, I've made it my mission to help others recognize their own patterns, clarify their identity, and build lives that reflect truth rather than pressure.
Where would you like to go next?
If you’re curious about how this framework works in practice, start with the Tools Library — a collection of resources designed to help you observe patterns, build clarity, and make intentional adjustments at your own pace.
If you’d rather not do this alone, you can step into guided or personalized support through the Optimization Lab, where we work together to interpret what you’re seeing and apply the system with structure and accountability.
And if you’re here as a coach, organization, or collaborator interested in how this thinking translates into analytics, systems, or applied strategy, you can explore my portfolio to see examples of how this work shows up in practice.
The Tools Kit
a collection of resources designed to help you observe patterns, build clarity, and make intentional adjustments at your own pace.
Work with me in the Lab
If you’d rather not do this alone, you can step into guided or personalized support through the Optimization Lab, where we work together to interpret what you’re seeing and apply the system with structure and accountability.
View the Portfolio
If you’re here as a coach, organization, or collaborator and want to see how this thinking translates into analytics, systems, and applied strategy, you can explore my portfolio.