Hi, I’m Amanda.

I’m a systems-minded data scientist and life strategist who helps people understand what’s actually shaping their lives and work — so they can make intentional change that holds.

My work sits at the intersection of movement, behavior, and systems thinking. I studied Exercise Science and Psychology at Texas A&M and later completed a graduate program in Data Science and Business Analytics through the University of Texas. For over two decades, my work has lived inside real bodies, real routines, and real life — coaching, observing, and supporting people through change across health, movement, business, and daily living.

The data science work didn’t send me in a new direction. It gave structure and language to what I had already been practicing for years: paying attention to patterns, tracking what people actually do (not just what they intend to do), and designing systems that support consistency in real life.

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How I Work

Over time, I began building tools — audits, trackers, frameworks, dashboards, and visual models — not to control behavior, but to create visibility.

What I’ve learned is simple but often overlooked: most struggle isn’t a lack of effort. It’s a lack of clarity.

When people can clearly see what’s shaping their outcomes — whether in their body, business, or daily life — decision-making becomes calmer, more grounded, and more effective. My role is to help clarify what’s worth observing, interpret the patterns that emerge, and support systems that make progress sustainable rather than exhausting.

Whether I’m working one-on-one, supporting coaches behind the scenes, or collaborating with organizations, my role stays the same: interpreter, not enforcer. Insight first. Action second.